Thursday, June 24, 2010
Two Misconceptions that Marketers often have
After coming back to TAPMI the author underwent such a heavy schedule that hardly there was any time left for the blog, but today since there is some spare time the author will like to write a very short blog on two very acute misconceptions that generally marketers have.
1> Considering your personal perception as sacrosanct:- This a very big mistake that many a times marketers do. As individuals we have the tendency to put a lot of emphasis on our personal opinions and then based on our personal opinion we generalize each and every stuff. One must understand that everyone is different and if decisions are made on a single person's opinion then that might end up in blunder, having said this it doesn't mean that a marketer should not be guided by his instinct and opinion but it should always be confirmed with a larger set of people.
2> Being aggressive:- Being an MBA student himself author has recognized the fact that among many MBA students and in many industry circles there is a misconception that marketing and aggressiveness goes hand in hand, and if one wants to succeed as marketer then he needs to be aggressive. In the author's opinion the reality is just the other way round, a marketer should never be aggressive, because nothing can annoyed a customer more than an aggressive and dominating marketer. One must be very down to earth, calm and composed while dealing with the customers. A small amount of aggression might work but it should not look obvious, one must understand that as long as the deal is not finalized the customer is the king and nothing should be done on the part of marketer that might make his future customers feel uncomfortable.