Monday, June 28, 2010
Black Is Bold ,Black is Beautiful
In India, beauty and fairness are synonymous terms (though south is an exception but even there also being fair is a respectful idea ).Indians don’t only have fad for fair color
But in fact they are mad for it, not only females but also males aspire to be fair (that’s why someone like Shahrukh khan needs to endorse fairness cream for male). You take up a matrimonial and a very common sentence which you will comes across is wanted a fair, beautiful blah blah blah bride for a blah blah blah.In a country where being fair is almost the first requisite for being beautiful having a dark complexion is nothing less than an anathema (at least it holds true for the female specie).
But there is a paradox, while the middle class and the lower class do crave badly for fair color the higher echelon of the society negates this presumption, if one will carefully study bollywood one will definitely see
that if a comparison being done between dark skinned actress and fair skinned ones the darker race will definitely out number it’s fairer counterpart.Not only actress like Konkana sensharma or Nandita das who are more into art house cinema rather than being with commercial genre have got earthy looks but in the present scenario some of the most successful commercial actresses like Priyanka chopra, Deepika padukone ,Sameera reddy, Bipasha basu ,Asin are dark skinned. Then we have got someone like Lara dutta and Amrita rao who are though not dark but are of wheatish complexion .Well there is still no dearth of fair looking actresses like Ashwariya rai,Sushmita sen ,Vidya balan etc but with the large no of dark skinned actress present right now we can surely say that the old saying that beauty and fairness synonymous t doesn’t match the ground reality, not only in bollywood but even in the modeling world some dark skinned models have achieved the sky,be it Ujjwala raut(the model who went international),Shweta menon or Indrani dasgupta(my favorite) .
So what has become so special with this dark complexion that suddenly it has become so fashionable? One thing is surely the fact that dark complexion is somehow more sexier than the fair one, at least I believe so. Who else can forget hot and dusky Bipasha flashing her skin in Jism or sensual Sameera reddy coming out of water in a white bikni in race. Even in the time of 70’s and 80’s both the so called sex sirens ie Jinat aman and Parveen babi where dusky but the most important reason lies in the fact that the world around us is changing, at least the youth is . The gen x is ready to experiment,they are ready to break the norm,no more are they interested in restricting themselves to the same old adages, for them fair is beautiful but so is black. The new generation definitely has got a very diversified taste where complexion no more matters ,what does matter is your attitude and the way you are presenting yourself, if you have got the right mixture of style, confidence and presentation you will surely have a space to carve your niche. Not only have the audience changed but so have these actresses and model who are an integral part of this confident and vibrant GEN X.The way in which they are representing themselves with the cock tail of style, smartness and attitude definitely helps in quadrupling there beauty let’s hope that this very same freshness and newness which had swarmed the upper echelons of the society must percolate down to the wider mass.it’s evening time.Just say Amen