Friday, June 4, 2010
PR Blunders: Vivek Oberoi presents a good case to study
Vivek oberoi made a bombastic debut in 2002 with his films Company and Sathiya, very soon he was touted as an actor with huge potential . But his career path didnt go the way it was expected, soon after this ,flops like Kyon ho gaya na,Kisna & Home delivery followed as a result of which Vivek's career graph took a downward turn. Though in the due course of time he gave hits like Omkara & Shoot out at Lokhandwala but since these films were multistarer the credit had to be distributed among a larger lot of actors .As an actor he had always been a reservoir of fresh talent but in spite of that things were not working out for him . Though inability to perform at the box office was definitely a factor but poor marketing & pr along with extremely bad man management skills were also equally responsible. Some of the very big PR blunders which he did were:-
1> Having differences with each & every one that came across him:-
He had troubles with his mentor ramgopal verma, had troubles with Shaad ali during Sathiya's making, had trouble with Sanjay dutt and Aporva lakhia during Mission istanbul's making, with Salman khan, bachans etc over Aishwariya rai. Now if someone has such a large no. of fights then there is definitely something wrong with him. One must understand that Bollywood is a place where personal relationship matters the most, & in such an industry if you make an image of a trouble child for yourself you are definitely going to make a big loss. The same happened with Vivek. His attitude problem compelled good makers to keep distance from him.
2> Salman Khan Episode: - The entire Salman Khan episode did a lot of negative publicity for mr. Oberoi. First of all he showed his childish attitude by making the issue of personal phone calls public, but his biggest blunder was the apologizing act where he bent on his knees to apologize from Salman khan .This added nothing other than projecting him as an immature, confused & kiddish individual. One must understand that a typical Bollywood hero is someone with whom everyone tries to relate himself; he is someone who has a larger than life kind of image among his fans. So it is quite natural that they expect these heroes to be heroic, brave & matured in their real life also, apologizing in public and that to in such a stupid way can never be well received by the general public . One must understand the general sentiment that “a hero is after all a hero, how could he act foolish in public ". By acting in that manner Vivek achieved nothing but of course made a fool of himself.
3> Aishwariya Rai episode :- This is another area where Vivek showed that how kiddish one can be . Aishwariya Rai never admitted the fact that she is having a relationship with Vivek oberoi, but it was this blabbering Vivek oberoi who even went to the extent to herald that he will be marrying Ash. Not even this even when the cat was out of the box and it was very well known that Ash & Abhiseck are going to tie knot Vivek could not control the temptation to come up with stupid comments in the media. This entire episode added another feathers of immaturity in his cap.
4> Consistent insistence on showing off himself as someone terrific, someone very moralistic & someone holier than thou :- during his initial days ,In each and every one of his interview Mr. Oberoi used to put a lot emphasis on himself, starting from the fact that he is a great actor, a wonderful womanizer, a complete teetotaler to the fact that he is a big time foodie( because he is a teetotaler, now even I don't know how come there be relationship between one's gastronomic inclinations and whether one is a teetotaler or not ).His approach of projecting himself in such a good light looked very artificial and irritating. One must understand that it's essential to promote oneself in Bollywood but again point to be noted is that it's one thing to promote yourself and entirely different thing to be an ego maniac. Beyond a point bragging does a tremendous harm to one's image, both in eyes of general public as well as the media.