Saturday, June 5, 2010

Strong Beer : two Indian cities & two entirely different consuming behavior

The latest blog is written with the intention to describe that in India things might go for a toss if a marketer relies too much on the general fundamentals of consumer behavior. Nothing specifies this better than strong beer .Just take the case of two cities Mumbai & Bangalore ,while Mumbai is extremely fast ,humid and known as a city where dreams come true Bangalore is more upmarket in it's approach ,is more sophisticated ,known for having a very pleasant weather and is the Silicon valley of India . Now take the case of a strong beer brand ,lets say Haywards 5000, going by intuition who are the ones who should consume Haywards 5000 in Mumbai and who are the ones who should consume it in Bangalore. In Bangalore it should be consumed mainly by the down market crowd or the typical blue collar employees where as the more sophisticated upmarket consumers should be preferring costlier wine brands. In Mumbai it should be the other way round, Mumbai where life is so fast that no matter you belong to what kind of socioeconomic strata life will always be sweat drenching ,fast & furious,here even if you are an upmarket consumer at the end of an exhausting day nothing can be as chilling as a mug of strong beer with some upbeat sounds at an upmarket pub. So that's what the behavioral approach says, but if you really believe this then kindly revisit your thinking. In fact its just the other way round. In Bangalore strong beer is consumed more by upmarket , sophisticated customers who love to have it in posh pubs along with their respective girl friends/ boyfriends .In Mumbai it is mainly consumed by Blue collar employees who generally come from lower income group . Probably while coming back from their work they probably prefer drinking a glass or two in some Irani restaurant along with some snacks.While in Bangalore it's more of an item to have fun with, in Mumbai it is just an item which is taken in small quantity to refresh one self. Based on the pattern of consumption it is very essential that this very same product that is strong beer must be promoted in a different way in both the cities . If a marketing strategy is designed with out really understanding the consumption motive then it might not be very effective.

India is such a diverse country with such a diversified demographic profiles that here no rule works. Only thing that can pay off will be doing an extensive on field research followed by learning from doing real business.


  1. Very well done Pari.After reading this blog the only question which pops outa my mind is weather " CONSUMER INDIA " is considered as a singular or a plural entity....??? same is the case for TROUSERS. Now if I define TROUSERS as a singular or plural object..I would say its singular at the top but as you proceed downward its plural. CONSUMER INDIA is no different.... mind set of CONSUMER INDIA changes changes with a slightest change in the Latitude or Longitude.

    On that note I would also like to know that why actually BRAND INDIA faces stiff competition from BRAND INTERNATIONAL ...???

    1. Brown Indian Pussy Gets Ripped by White Cock indian fingers tight,Kajal Agarwal Sexy Cleavage Show

      Naughty Desi Babe Posing Nude Showing Tits Ass And Hairy Choot At Hill Stations Pics

      Desi Village Bhabhi Pussy Home Nude HD Photo,Beautiful Indian Young Wife's Open Pussy And Boobs

      Hottest desi indian girl showing her pussy hole nude photos,Marathi nude girl fingering in her pussy hole naked image

      Dubai Hottest Girls With Hot Body Figure,Desi Hot Body Figure Girls Around The World,

      Sexy boobs Indian Girl Insert Banana In Her Pussy,Busty Blonde Police Woman Fucked In Taxi

      Kareena Kapoor Get Fucked In Her Pussy And Taking Cum Mouth,Group Sex With Our English Teacher Busty Aunty

      Indian Pornstar Big Oily Big Boobs,Mallu Aunty Big Boobs,Indian housewife fucked by hotel guy

      Mallu Aunty Fucking Photo,Desi Couple Fucking,Sexy South Indian university girl nude big boobs and wet pussy

      Indian College Scandal Secret Boyfriend Fucked Cute Innocent Girlfriend In First Time Virgin Pussy

      Desi Local Indian Girls Showing Their Boobs Size For Online Dating,Sexy Sona Aunty SexVideo By You Tube

      Indian girl friend nude showing shaved pussy and sexy body,Hot sexy cute fully desi maal semi nude pics

      Beautiful Cute Girls In Sexy Clothes As Bra And Panty With Huge And Boobs,Mallu Bhabhi Sucking Penis

      Desi Randi Aunty Sucking Big Cock In Hotel Room,Desi Village Bhabhi Pure pussy Photos

      Vidya Balan Exposed Her Clean Shaved Pussy,Anushka Shetty Without Cloths Sexy Nude Hot Xxx Photos

      9th Class Teen Cute Pink Pussy Girl Having First Time Fucked By Her Private Teacher

      Hollywood Movies Sexy Hot Nude Sex Porn Hot Xxx Video Download

      Nude Indian young teen girlfriend showing small boobs,Hot Indian Aunty Sucking Her Husband Cock

      Indian Actress Malika Sherawat Sexy Nude Pussy,Teen Girl Trying Dog Sex First Tim

      Cute Desi South Indian Girl Strip Her Clothes And Exposed Her Big Boobs Nipples And Pussy Hole

      Indian Nude Desi Girl Exposing Boobs And Sexy Shaved Pussy Choot Photos

      Indian Bhabhi Shows Her Ass Hole & Pussy Hole,Sexy Desi Indian Girls Expose There Sexy figure

  2. yes.... Although i m not much aware of the marketing strategy yet, but yes each and every resource has to be presented in different forms to the customer.Because all have different requirements.A poor fellow is concerned with quantity as compared to his rich counterpart who will go for quality.

  3. @ neelima : wel being a agarwal marketing is ur part of dna buddy....

    @ anurag:- ddue are u sure u wanna have a mba degree....try ur luck in writing screenplays n scripts...ftii or nsd might suit u better than mbs