This article will be a confluence of two widely divergent ideas that is, management principles and Indian politics. It attempts to design a blue ocean strategy for BJP.
(Non Indian readers please note that BJP also known as the Bhartiya Janata Party is a national political party of India that believes in Hindutava)
(Blue ocean strategy is a strategic approach that tries to capture non customers for a firm by providing them cost efficient value innovation)
Before carrying forward the analysis 1st we must understand the customers and non customers of BJP.
1> Any Hindu fundamentalist be it a hard core or a moderate.
2> Educated Urban class(Delhi is an exception)
3> Business class people and Brahmins(BJP is also sometimes known as Brahman Baniya party)
4> Others(that include people from various socio economic classes that cannot be categorized)
1> A large amount of Indian population that is politically inactive,do not have any opinion of itself, and often rely on any crap that the media tells them(The author is of the opinion that Indian media is highly biased against the Hindutava forces of India and often portrays them in negative light( views are personal))
2> A large part of rural poor
3> people from scheduled caste and scheduled tribes(There is another tendency In Indian media of portraying Hindutva as something anti-dalit )
4> Marxist (Both hardliners as well as moderates)
5> pseudo seculars(India has a good chunk of such people)
6> South Indians in general (baring Karnataka)
7> Muslims and Christians (Includes both hardliners as well as moderate)
8>Others (again those that cannot be categorized)
Now other than hardliners, from the red camp and from the religions of Islam and Christianity ,BJP has the potential of attracting all other class of non customers)
Presently, BJP is hugely spending its resources:-
a) Genuine issues:- such as terror attacks, safety concerns of people, respect of national symbols, Cow slaughter etc.
b)Not very genuine issues:- defending any crap that is related to Hinduism even that might be something like the caste system, defending a shankra charya who had been involved in murder case, or any other Hindu ritual that does not make much sense these days.
2> Opposing the incumbent central govt. for any action it takes.
3> Maintaining strong ties with other Hindutva factions such as Rss, Vishawa Hindu parishad, Ram sena,Shiv sena etc.
4>Projecting leaders like Narendra Modi & Varun gandhi as the new face of Hindutva.
5> Struggling hard to solve its internal differences.
Now the author attempts to do an ERRC analysis
(ERRC is eliminate, reduce,raise & create analysis where some of the existing parameters are reduced or eliminated where as some are raised and some new are created)
1> Anything that shows the irrational side of Hindutva should be scraped completely from the party agenda(Its good for party as well as Hinduism also)
2> Internal troubles of the party.
3> unwanted minority bashing
1> Reduce, pestering the incumbent govt. for anything and every thing.It sends wrong signal to the media.
2> Reduce Strong ties with parties like Rss and ram sena(though this really does not mean that ties should be completel cut off, because provide essential force to the Hindutava movement but BJP must understand that general Hindu psyche dislikes very aggressive viewpoint)
3> Reduce activities that deals with symbolic side of Hinduism. Stuffs such as national song etc does not make much sense in the present scenario (Though the author finds them very important)
1> Raise activities that are focused more towards development rather than religion.
2> BJP govts (as well as allies)have done phenomenal jobs in states like Madhya Pradesh,BiharGujrat,Chattisgarh etc. BJP must try to promote strongly on these lines.
3> Karnataka:- Karnataka is the 1st South Indian state where, BJP had formed its government,so strategically it has great significance ,but unfortunately nothing substantial have been done by the govt over here. Since Karnataka can be the launching ground for spreading the influence in other south Indian states, BJP needs to take extra care for carrying out strong development works over here.
4> Though hard-line Hindutava is dangerous but there are lot of important issues that needs to take care of, including terrorism, Kashmir crisis,conversions in the name of money etc. These issues should be raised seriously ,not only will it be good for the health of nation but will also help in garnering support of a large no. of people who in general are politically inactive but do fear such stuffs.
4> Promote Modi and Varun for their vision (also developmental activities in Modi's case),not for Hindutava
1> Take initiatives for the development of the Scheduled and backward classes of India. Hindutava(moderate) cannot be a Viable idea until unless these people will remain marginalized.
2> Take strong action against illegal Immigration:- India especially its eastern and north eastern parts are infected heavily with illegal immigration. West Bengal itself has some one crore illegal immigrants(thanks to the local government).BJP must try to garner public support on such issues.
Though this alone is not sufficient and as a party BJP needs to take a lot of other steps but these steps if taken properly can surely convert a lot of non customers into customers.
(Views here are personal and attempt to see certain things with a very objective approach, the blog does not intend to hurt any one)