Showing posts with label SINGAPORE. Show all posts
Showing posts with label SINGAPORE. Show all posts

Friday, December 30, 2011

Comparative Analysis: Digital presence of five leading tourism destinations of Asia



Introduction

In the present context, which is marked by the gradual shrinkage of regular and conventional media and arrival of digital media, tourism industry is undergoing a rapid transformation. Digital media has become very significant for the travel and tourism industry. It plays a very crucial role in the entire cycle, a traveler undergoes-selection, planning, information gathering, booking, and visit. The following table gives a list of e-marketing activities corresponding to various stages of travel. (Nguyen N, 2007)

Table 1: shows the e-marketing activities corresponding to various stages of travel.


In order to up their ante in this transformed tourism landscape, it is essential for tourist destinations to have a strong presence across various web platforms- travel websites, social media, social media, and mobile application etc. The following report will analyze the online brand strength of leading tourist destinations from Asia- Hong Kong, Singapore, Bangkok, Dubai and Istanbul. It will do a comparative analysis of the online brand presence across the following platforms- search engines (Yahoo and Google), travel websites (Trip Advisor, Frommer, Virtual Tourist, official tourist websites) and social media (Face Book and You Tube) etc.      

Search engines
Search engines play a vital role in any form of marketing. The following part provides a simple estimate of search results related to the five locations in Google and Yahoo, two of search engine giants.

Fig 2: shows the image search results in millions for the five destination in Yahoo & Google

Fig 3: shows the image search results in millions for the five destination in Yahoo & Google

Fig 4: shows the video search results in millions for the five destination in Yahoo & Google

Fig 5: shows the number of search engine results in millions on typing- name of the destination followed by hotels. Exp: Singapore Hotels

Fig6: shows search results in million in Google and Yahoo on typing places to visit. For exp: Hong Kong places to visit.  

Official tourist websites

Websites are the representation of the tourist destinations in the web world. Not only do they build the brand image of the destination but also guide unaware tourist by providing all the relevant information in detail. It helps traveler make travelling decision. Some of the essential requirements of travelers are- direction information/map, visa and policy information, local information, photo gallery, multilingual functions, content categorization, multimedia functions, utility functions etc.  (Quan Z, Rich D, 2005)    Out of all the available websites, the role of an official website is always much more significant, since it represents the official view point. The given part of the report intents to analyze the popularity of official tourist websites of the five destinations both In terms of web analytics as well as qualitative aspects of the website. For web analytics measurement double click ad planner will be used.

Official Websites of tourist destination

Singapore:  YourSingapore.com (www.yoursingapore.com )
Dubai: DefinitelyDubai.com (http://www.definitelydubai.com/)
Bangkok: Bangkoktourist.com (http://www.bangkoktourist.com/)
Istanbul: Istanbul.com (http://english.istanbul.com/)
Hong Kong: DiscoverHongkong.com (www.discoverhongkong.com )

Fig 7: shows the total unique visits and page views for the five official sites, over the month of November 2011. The column chart shows unique visits, where as the line graph shows the page views. Source: double click ad planner. 

Fig 8: shows the average time spent by a visitor in minutes: seconds. Source: double click ad planner

Table 2: compares the home page of the five official websites across some of the basic parameters.

. Table 3: compares the home page of the five official websites across some of the advanced parameters

In terms of unique visitors and total page views, discover Hong Kong has an insurmountable lead over others. This is followed by Singapore; others are far behind. Discover Hong Kong is available in 14 different languages, a unique feature missing in other websites. The closest to this, is Definitely Dubai, which is available in 5 different languages. Other than the multilingual function most of the websites provide all the basic function listed in table 1.  It is the advanced parameters which seem to be the differentiating factor. Yours Singapore has all the five features, followed by Hong Kong with four. The other three have three each. All the five websites have designed very attractive website with lot of multimedia works-videos, photos, flash etc. One of the unique features, of the two successful website is availability of geographical customization- provision of custom made packages for different geographies. 



Travel websites

Travel websites play a very significant role in tourism marketing and destination branding. Not only do they provide booking facilities for a gamut of tourism activities but also share reviews for tourist destination in the form of – comments, articles, videos and photos. These travel websites are loved by tourism enthusiast and amateur tourists alike and some of them have huge fan following all across the globe. A larger presence in such websites will ensure stronger brand image for destinations. The given part of the report will compare the five destinations across three of the most popular tourism websites- Frommer, Trip Advisor and Virtual tourist

Frommer

Table 4: shows the no. of destination guides, communities and photos for the five destinations in Frommer.

Trip advisor

Table 5: shows the no. of reviews, forums and articles for the five destinations in Trip Advisor.

Virtual tourist

Table 6: shows the no. of tips and reviews, forums and articles for the five destinations in virtual tourist.

With the help of the three tables it could be concluded that none of the destination emerges as a true winner. There is a lot of variability across the three websites. While Frommer and Trip Advisor are dominated by Bangkok; Singapore has stronghold in Virtual Tourist. Even within the sites there are lots of variations. For instance, Istanbul has the 2nd least number of tips & reviews in virtual tourist where as highest number of videos. Another point to be considered is that if there is no winner, there is no loser as well. All the five destinations have substantial presence across the three websites in the form of- reviews, photos, videos, forums and communities.



Facebook

Digital media landscape is transforming, with social media playing a very pivotal role. One of the most popular social media site across the globe is Facebook or FB. FB which is available in more than 70 languages, has more than 800 million active users across the world. More than 50 percentage of active users log on to FB on any given day .On an average, every user is connected to 130 friends and 80 communities, events etc. (Facebook statistics, 2011) with the help of its phenomenal popularity and sheer volume across the globe, FB provides a very vibrant platform for marketers, to communicate and interact with their target customers. It also plays a very prominent role in building brand image for tourist destinations. The given part of the report will compare the brand strength of the five tourist destinations on FB. Since there are many FB pages related to the destinations and comparing all of them not possible; the given analysis will select the most popular page for all the destinations and do a comparison among them.     

The pages are:
Dubai: I Love Dubai 
Istanbul: Istanbul, tours/ sightseeing
Singapore: YourSingapore
Bangkok: Bangkok, public places
Hong Kong: Hong Kong, Attractions, things to do

Fig 9: shows number of likes and people talking about the given destinations on their FB pages. Source: FB pages

Marketing a destination on FB also requires a lot of activities and updates on the group page, besides just having a page. In order to comprehend the level of activities done on each page, a seven day period- 19th Dec to 25th Dec, has been selected. Under the given period, all the activities- updates, likes, comments and shares have been recorded, as depicted by the following table. 

   Table 7: shows the number of updates, comments, likes and shares during 19th to 25th Dec, for individual pages of tourist destinations. (Only updates related to tourism has been included)

On FB, Dubai seems to have an edge over other destinations. Its page “I love Dubai”   can be considered as one of the best well managed and organized FB page for tourist destination across the globe. Properly moderated, it comes up with regular updates of photos and videos, reflecting the grandiose and extravagance of Dubai. The beautiful photo graphs, attract a large number user likes comments and shares. Other cities which come close to Dubai could be Istanbul and Singapore (YourSingapore). Istanbul like Dubai, is well moderated but is also fraught with lot of irrelevant updates- political spoofs, funny pictures etc. Another flaw for page “Istanbul” could be predominant use of Turkish language, which deprives it of an international appeal. YourSingapore is another well managed page but needs more updates. For the other two, lot needs to be done. Large number of user generated updates, which includes greetings and adieus, contradict with the professional outlook expected out of such pages.


You tube

Another powerful social media tool is “You Tube”. Over 800 million of unique users visit You Tube every month. Over 100 million of users take social actions such as like, share and comment on You Tube every week. (Youtube.com press statistics, 2011) You tube does not only play a pivotal role in branding a tourist destination, but also contains negative perception by interacting directly with the tourists. (Sofia R, Brain H, 2010)
 
Fig 10: shows the total number of tourism related searches and total views for top 10 searches, for the five destinations. Column chart shows the no. of searches, whereas line chart with data labels show the total no. of views.  Source: You Tube        

Conclusion and Suggestions

It could be comprehended from various charts and tables that none of the five destinations emerges as a clear cut winner. However, someone close to the numero uno position could Hong Kong, followed by Singapore. Both the city states appear to be comparatively well equipped in building their brand on the web world. Based on the analysis, there are following suggestion, which could help these states further enhance their brand image -

·         Bangkok: with an intake of 10.2 million tourists, it is Asia’s most visited city. (enjoyyourholiday.com, 2011). The city also enjoys a high no of user generated reviews, communities, photos and other user generated contents in travel sites such as trip advisor, virtual tourist etc. However it has comparatively lesser web presence as estimated from the search engine section. In the social media segment it has strong base in You Tube, but needs to use Face Book more aptly. It can also work on its website by adding custom made packages.

·         Istanbul:  is the only city in the globe, stretched across two continents- Asia and Europe. In most of the sections, Istanbul has shown a moderate show, neither too good nor too bad. An area where it needs to put some extra efforts could be You Tube. Another could be official tourist page. The English version (the Turkish version is doing good with 2,00,000 visitors over November 2011) which definitely engaging as reflected from the average time spent, is still not attracting large volume of visitors like its counterpart, Singapore and Hong Kong. One possible measure could be annexing a Russian and German version as Turkey receives quite a good number of tourist arrivals from the two countries. 


·         Dubai: like Istanbul, Dubai has also showcased moderate performance across most of the sections. One area where it has been exceptional could be FB page “I love Dubai”. With arsenal of spellbinding photographs of Dubai, has been successful in its attempts of engaging and communicating with people. Besides working on platforms like virtual tourists, Dubai can rework on its official tourist site. Adding custom made packages and an Arabic version can help in more traffics.


·         Hong Kong and Singapore: are already strong on the web. A simple piece of advice for Hong Kong could be linking social pages with the official tourist website.


Limitations

The given report has some fundamental limitations such as:

·         Search engines: based on the keywords, the number of searches give only an approximate estimation of web content available. More ever the total number of searches keeps on varying with time to time.

·         Reviews: reviews themselves are not 100 % accurate estimation of the brand presence, since it is not just the numbers but quality of reviews that also matters. More over a negative review can be detrimental to the brand value.  

·         Google double ad click: the unique visitors, page views and average time spent, calculated by Google double ad click are just estimation rather than the exact data. However out of many website measurement tools available on the internet, it is considered as the most authentic by many web media evangelist.     



Reference
1>    Nguyen N, 2007,tourism trends and the effect of online booking for Vietnam travel market, available < http://www.findvietnamresorts.com/company/advertise/research.pdf>
2>    Quan Z, Rich D, 2005, Usability issue in city tourism websites: content analysis, p-3, available at http://www.arlt-lectures.com/cross-cult-city-tour.pdf
3>    Facebook statistics center, 2011, available at http://www.facebook.com/press/info.php?statistics
4>    Youtube.com, 2011,press statistics, available at < http://www.youtube.com/t/press_statistics>
5>    Sofia r, Brain H, 2010, the use of you tube as tourism marketing tool, available at < http://eresearch.qmu.ac.uk/2315/1/2315.PDF>
6>    Enjoyyourholiday.com, 2011, top 10 visited cities in the world, available at < http://www.enjoyourholiday.com/2011/04/18/top-10-most-visited-cities-in-the-world/>  
 

Fig 1: online brand display image. Source: reactorr.com

Sunday, December 11, 2011

Comparative Analysis of the three rising stars of Asia- Hong Kong, Singapore & Dubai


        Fig 1: Skyline of Singapore. Source: Wikipedia                                                                    

Singapore, Hong Kong, and Dubai are three major city states, of international standing in Asia. All of them have undergone a phenomenal growth in the last few decades and plays a very pivotal role in the economy of their respective nations and even regions. Considered among some of the best marketed destinations in the globe; they bring in a huge amount of investments along with human capital. All these three city states constantly feature among the list of top 10, most visited cities in the world. The following blog will do a comparative analysis of the following places across a wide range of qualitative as well as quantitative parameters.

Introduction

·         Dubai: is one of the most well marketed destinations, across the globe. In the three decades, the small emirate has seen itself leapfrogging from a sleepy town to one of the biggest success saga of Middle East. Placed between the cross roads of East and West, Dubai is also sometimes known as the gateway of the Middle East to the world. The biggest strength of Dubai lies in its visionary and extremely efficient leadership and liberal culture, helping it attract expats from all over the world. It is among the very first Gulf States, that has successfully diversified its economy into various sectors such as-tourism, real estates, retail, trade, media, financial services etc.  The very first thing that comes to mind with brand Dubai is the state of art real estate constructions. Dubai boasts some of the biggest, most expensive, state of the art buildings, hotels and real estate assignments- Al Burj, Burj Khalifa, Palm islands etc. Other than these world famous  landmarks Dubai offers plethora of state of the art shopping malls, amusement parks, museums, resorts and spa, golf courses, sports stadiums, convention centers etc.
 
·         Singapore: the small city state which once got freedom in 1963 from Malaysia; is not only among one of the most visited cities across the globe; but also an epicenter of trade, commerce, finance, technology and innovation. Considered among the biggest success sagas of 20th centuries, Singapore had witnessed an average growth rate of 7.9 percentages, since 1963.  The Singapore’s success story is based on four pillars- liberal govt. policies, skilled workforce, state of the art sea ports and strategic location. During the time of 60’s and 70’s when this tiny state was suffering from high unemployment, liberal policy frame work was put in place, along with investments in labor incentive industries. In the later stage, Singapore successfully transformed itself from a labor incentive industry to an innovation driven industry. Today it is home to around 500 financial institutions and most of the MNCs of the world. It also has a numero uno position in the “ease of doing business index”. (World Bank data, 2010) Singapore is also great tourist hub with state of the art hotels, resorts, shopping malls, casinos etc. In 2009, it received 9.7 million tourists and was among the list of most visited cities in the world. (annual report on tourism statistics 2009, 2011)


·         Hong Kong: it’s a place where East meets the West. Before being handed over to China in 1997, Hong Kong was under British Rule. Even today other than foreign relations and military defense, it maintains a high degree of autonomy. In contrast to mainland China, it enjoys a capitalist structure marked by free trade and low taxation. It is considered as one of the freest economies of the world. Famous economist Milton Friedman once described that if someone wants to see free economy, he should go to go to Hong Kong. Like Singapore it is a major trade and financial center. Like the other three Asian tigers (Singapore, Taiwan and South Korea) Hong Kong underwent industrialization during 60’s and successfully transformed into a service sector economy during 80’s. In 2010 service sector has accounted for 92.5 percentage of GDP, against Industry contributing just 7.4 percentages. (CIA World Fact Book, 2010). A blend of Chinese and Western culture, Hong Kong is also a fabulous tourist destination attracting tourists from all over the globe.     

Demographics

All these three places are trade centers and financial capitals of their respective regions, besides being great tourist destinations; there by attracting a large number of expats- businessmen, travelers, working professionals, academicians, celebrities etc. According to the survey conducted by Dubai Statistics Center in 2006, 17 percentages of the population consists of local Emiratis. 71 percentages of the population consist of Asian which mainly includes- Indian, Pakistani, Srilankan, etc. 3 percentage of population has been categorized as Western.  In contrast to this in Hong Kong, according to 2006 census 95 percentages of the work force is Chinese followed by Filipino (1.6 percentage), Indonesian (1.3 percentage) and others 2.1 percentage. (Index Mundi, 2011). In Singapore out of the total population of 5.08 million, 3.77 million are Singapore residents against 1.31 million foreign residents. (Comprising of tourists) Out of 3.77 million, residents 3.23 million are citizens where as 0.54 millions are permanent residents. Major ethnic communities include Chinese, Malay, and Indians etc. 0.3 percentage of the population can be categorized as Western.  (Department of statistics Singapore, 2011) 


 
Fig 2: compares the population of three states for the year 2010. Source of data: Dubai Statistics center, Singapore Statistics center and CIA World fact book.


Fig 3: shows the population of the three city states in millions, over the period of time. Source of data: Hong Kong year book, Dubai Chamber of Commerce, Department of Statistics Singapore
Table 1: compares the three city states across various parameters. Reference year: 2010; Source of data: US department of State, Index Mundi etc

.

                Table 2: compares the three city states across geographical parameters.


Economics


The following section will compare the three city states across some of the economic parameters- Gross Domestic product (GDP), Foreign Direct Investments (FDI), Cost of living Index etc.



Fig 3: showing the GDP of the three city states, US $ billions, for the year 2010. Source: CIA Fact Book, Al Arabia news.

Fig 4: showing the GDP growth rate of the three city states in the past few years. Source: World Bank, Dubai Statistics Center.


Fig 5: showing FDI inflow of the three city states in US $ billions, over the last 6 years. Source: World Bank, Dubai Statistics center.



Table 3: compares the 3 city states across various cost of living indices. Source: NUMBEO


Tourism statistics

Other than being epicenter of trade, commerce and financial activities, the three states are also considered among some of the greatest tourist destinations in the globe. Constantly featuring among the top 10 most visited cities in the globe, they have some of the most magnificent hotels, resorts, casinos, convention centers, amusement parks etc. The following line graph of the report will compare the 3 city states in terms of annual tourist arrivals

Fig 6: showing annual arrival of tourists in millions. Source: Dubai Tourism and Commercial Marketing (DTCM), Press releases by Hong Kong tourism board, Singapore Tourism Board. The comparatively higher figure for Hong Kong is on account on Chinese travelers, which account for approximately 2/3rd of tourist arrival. 


BRAND ESSENCE

This part of the report will try figuring out one word, which can describe the brand of these city states.

Dubai had successfully ventured into wide range of activities ranging from various forms of tourism (leisure, shopping, sports, cultural, dessert, business etc); trade, businesses, industries etc; but one word describing brand Dubai can be luxury. It’s a place where modern day dynamism blends well with traditional Arabic tranquility. Be it the state of the art hotels or resorts; shopping malls or villas; everywhere Dubai reflects luxury. For Singapore, that one word could be innovation. Singapore is the hub of high tech innovation. According to Global Innovation Index 2011, Singapore has been ranked as 3rd most innovative nation in the world and 1st in Asia. (Sgentrepreneurs.com, 2011). Similarly one word that can reflect the brand essence of city state Hong Kong could be liberty. Hong Kong is one of the most free and liberal states in the world. It practices liberty in almost every sphere of life- economic, social, political, etc. It offers a top notch living conditions or its residents. Ranked 13th on the Human Development Index, it is one of the best places to live. Singapore has a rank of 26, whereas Dubai (UAE) has a rank of 30. (Human Development Index and its Component, 2011)


Fig 8: Shows the brand essence of the three city states in one word.
ANALYSIS & conclusion

The given report had tried analyzing the three city states of Asia across various parameters related to demography, economy, tourism etc. With the help of various charts it could be seen that Dubai is still catching up with the Singapore and Hong Kong and will take some time to reach their level. Dubai is an Emirate with extremely big ambitions. For instance by 2015, the Dubai Tourism and Commercial Marketing aims at reaching an annual tourist arrival of 15 million. Though time will tell how far Dubai will excel to realize this ambition; but if realized Dubai will be the most visited tourist destination in the world. Similarly in other spheres also the 2nd largest emirate of UAE holds huge ambitions. Exp: Jebel Ali, the largest man made harbor is also undergoing expansion and once completed in 2030, it is expected to be the biggest container port in the world.



The social and economic structures of these three city states have their own similarities as well as differences. Singapore and Hong Kong are quite synonymous to each other in terms of knowledge economy, high degree of social freedom & liberty and international trade centers; Dubai offers a slightly different case. Though Dubai has successfully diversified its economy (presently Hydrocarbons account for only 2.1 percentage of GDP, contrary to 1985, when it had a giant share of 55 percentages) into real estate, trade and tourism; it is still far behind from becoming a knowledge economy. Similarly in terms of demographic break up, Dubai’s economy is completely dependent on expats, in contrast to local Emiratis which constitute only 17 percentage of population. (Dubaidreams.net, 2011). It is the other way round in Hong Kong and Singapore.


Table 4: shows the diminishing percentage of oil in Dubai’s GDP. Source: USA Today, AME info.com, Dubai Chamber of Commerce

Dubai has its own advantage. It is yet to realize its full potential and hence has a long way to go. In the form of its ambitious 2015 plan, it aims at implementing strong social and economic reforms and transformations. It is one of the fastest growing Emirates and prior to the economic crisis that led to real estate bust; it was enjoying a double digit growth rate. Considered as an epicenter of trade, finance, investments, culture and tourism in the Middle East region, it had help attracting a lot of investments, trade and human capital for the region.



If IT and Technology defines Singapore and Hong Kong; real estate defines Dubai.  It is marked by luxury, which gets reflected in the wide range of high profile construction projects incubated by the Emirate. One of the reasons, it can accommodate such projects, is the availability of large amount of free space. While Singapore and Hong Kong are becoming vertical cities, Dubai still enjoys a population density of 408 per square Kilometer, much lesser than most of the major cities in the world. It is also comparatively economical in comparison to the other two cities. (as shown in table 3). In a nutshell, Dubai has carved a unique niche for itself. Created amidst a dessert, it has successfully transformed itself from a sleepy oil rich emirate, where once hydrocarbon accounted for more than 50 percentage of GDP to one of the most economically diversified and socially liberal state in the region.




In terms of political structure Dubai and Singapore share a similar kind of structure. Both of them are blessed with visionary political leadership, which played a pivotal role in their exorbitant growth. They have got an extremely efficient political and bureaucratic apparatus, known for executing big projects swiftly. Contrary to this in Hong Kong, govt. has a minimal role to play in the economic ambit. In fact Hong Kong has one of the most liberal economies across the globe.   


In spite of having differences across various economic and social parameters, there are lots of things common in the three states. On Economic front, all of them have liberal economic policies marked by low tax and tariff rates, helping them attract a large amount of investments and top notch human capital. All of them have shown phenomenal growth rate in the recent past. They share a lot of similarities in terms of landscape and geography. They are islands, have extended coastlines, and are situated in strategic locations, which helped them morphed into excellent trading centers. Not blessed with much of exotic natural landscapes, they made huge investments in developing state of the art hotels, beach resorts, golf courses, convention centers, shopping malls; there by transforming into magnificent leisure and business tourism destination. High tourist arrivals have also been very advantageous for their retail sector. On social front, all three of them are marked by open and liberal cosmopolitan culture, attracting expats from all over the globe and providing a platform to grow and flourish. This ability of attracting diversified human resource from various parts of globe had eventually been very beneficial to them.



The three city states converges as well as diverges across different parameters; but one thing that is common to all is the phenomenal success story they have scripted for themselves in such a small interval of time. They came from nowhere and today are destinations of international standing. These city states, developed from scratch, are product of- strategic planning, die hard entrepreneurial spirit and openness towards change. Hong Kong, Singapore and Dubai-these are the rising stars of the East, without any substantial past, but definitely with an illustrious present and future.
 

Friday, July 8, 2011

Dubai Vs Singapore: as trading hubs

                             Fig 1: Jebel Ali Port in Dubai, Source :  Dubai construction updates
                                                       
The following blog will try analyzing Dubai as a trading zone and   Dubai’s potential as a trading hub for some selected items like petroleum, cotton, automobiles etc. It will also do the same for Singapore before comparing the two trading hubs across some selected parameters. Finally it will give some recommendations for Dubai as a trading hub.    

Trading Zone

A trade zone/ hub is a port or an area, where imported goods could be held for a while without any custom duty and then can be re exported. Generally doing custom formalities is an arduous task and involves a lot of cost. Hence a trading zone or a free trading zone, (as it is usually referred) helps in cost reduction. Such trading zones are also used by MNCs in establishing their manufacturing units and export units so that they can leverage better production facilities, export facilities, tax benefits etc.   Some of the major free trade zones in the world are- Taiwan, Singapore, Dubai, Jamaica, Hong Kong, Miami, Mauritius etc. Following facilities are required in a trading zone:-

  •          Transportation Facilities such as  well equipped international sea ports and airports
  •          Strategic geographical location
  •          Telecommunication and IT facilities.
  •          Financial instruments and facilities used for hedging, credit etc.
  •          Institutional support in the form of tax benefits and narrowing down of bureaucratic hassles. 

Dubai as a Trading Zone

Dubai is among the leading trading zones in the globe. The Emirate is blessed with an extensive coastline of 400 miles and is linked to 120 destinations across the sea. The main sea port in Dubai- Jebel Ali sea port is the largest man made harbor in the world. Dubai’s strength as a trading zone lies in its- strategic position, positioning as a gateway to Middle East region, state of the art infrastructure and logistic facilities and efficient government machineries.  Dubai’s export had been hit hard recently due to global economic recession coupled with real estate crisis. But in 2010, it was back on track, registering a total export and re export of US $ 58.4 billion, against US $ 50 billion in 2009. (Emirates 247.com, 2011) In 2011, so far Dubai had enjoyed an export of US $ 27.2 billion, a 17 percentage increase over the same time period last year. In May alone export had reached US $ 5.9 billion, highest in the past three years. (Khaleej Times, 2011) According to Dubai statistics center, from 2006-10, there had been a total of export of US $ 169 billion. The following pie chart shows the percentage of Dubai's export to various countries in the last five years.

Fig 2 : pie chart showing, the percentage of Dubai's export to various countries. Source of data: Dubai statistics center.

Iran’s ongoing animosity with the Western world makes difficult for it to import from these countries. Hence, Dubai placed, geographically close to Iran makes it an obvious trading partner.   The total value of trade between Iran and Dubai, from 2006-10 is valued at US $ 25.7 billion witnessing a compound annual growth rate of 21 %. The second largest trading destination for Dubai is India. India and Dubai shares  a strong trading relationship, on account of geographical proximity as well as a huge Indian expatriate population residing in the Emirates. The total value of Dubai’s export to India in the given period had been US $ 18.5 billion  witnessing an exorbitant compound annual growth rate of 71 percentages in the given period, mainly on account of surge in export of diamond and gold jewelries to India.         
  
Dubai is also a large Re- Export center. It imports commodities from various countries and ships it to various destinations. After Hong Kong and Singapore, it is the 3rd largest Re-Export center in the world.. Some of the major Re-Export items are machines, tea, coffee beans, automobiles, cottons, textile etc. Major Re Exporting destinations are – Iran, Saudi Arabia, and India etc.

In the coming years trade in Dubai is expected to increase further. Dubai’s economy seems to be recovering very strongly and things are back on track. As a part of the strategic plan 2015, the govt. of Dubai plans to diversify the economy into various alternate sectors and trade is very high up on their agenda. Along with the above mentioned strengths of Dubai, one of the biggest strength of the Emirate is financial and institutional support UAE can provide in the form of strong credit and liquidity.      
 
Table 1: data pertaining to Exports and Re Exports for the year 2010, Source: Dubai Chamber of Commerce Annual Report, 2010


                          Fig 3: Showing total export (export + re export ) of Dubai. Source: Dubai chamber of           commerce annual reports


Advantages of Dubai
         
·         Strategic Location: Dubai’s biggest strength lies in its strategic location- globally, regionally and locally. Globally Dubai is placed between the cross roads of North and South and East and West. Some 3.5 billion populations reside within eight hours of journey from Dubai. Regionally Dubai is considered as the trading hub of the Middle East region along with other adjacent regions such as Mediterranean, Central Asian and Africa. Dubai has strong trading links with the 1.5 Billion people living in the region. It is a distribution hub for a large amount of things such as textiles, packaged food items, automobiles, machine parts etc  for  the whole Middle East region. Locally Dubai is placed in the midst of , one of the richest regions in the world- the GCC (gulf cooperative council), as result of which it is endowed with abundant supply of energy and capital at an economical cost.
        
·         Ports in Dubai: Jebel Ali Port, world’s largest man made harbor and largest port in Middle East had been constructed in 1970s. Spread across a total area of square 134 KMs, it is the 7th largest port in the world. It is associated with Jebel Ali free trade zone, home to more than 5000 companies from 120 countries. It offers more than one million square meters of container yard and 960,000 square meters of open space. Other than Jebel Ali, another port in Dubai is port Rashid, which will be ultimately developed into a cruise terminal. In 2007 along with port Rashid, the total capacity of Jebel Ali port was- total cargo volume of 130 million tons and container traffic of 10.6 million TEUs. Dubai had a very ambitious plan of expanding the Jebel Ali port. By 2030 it is expected to handle 55 million tons of TEUs. (Container-transportation.com, 2009)
      
·         Air Cargo in Dubai: Dubai is the gateway between the East and West. Dubai international airport is the 5th largest airport in the globe, in terms of cargo capacity and has offices of 35 cargo airlines. After the new airport, Dubai World Central Al Maktoum International (DWC) will be operational ,the overall cargo volume is expected to increase by 48 percentages by 2015. In 2010, with a overall capacity of 2.5 million tons, it handled a cargo volume of 2.2 million tons, up from 1.9 million tons in 2009. Since the advent of its cargo operation in 1991, the cargo operations at Dubai airport had witnessed a phenomenal journey, metamorphosing itself from global ranking of  sixty one to top five.  From its very beginning the overall throughput was neck to neck with the overall capacity, there by influencing timely capacity expansion. (Khaleej Times, 2010) The following figure shows the capacity of the airport over the last twenty years. 

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                  Fig 4: showing air cargo volume at Dubai airport over the period of time. Source: Khaleej Times

Institutional Support: -

Dubai provides strong institutional support for export. The Jebel Ali free trade zone is effectively tax free. Companies are not charged with any personal or corporate for the initial fifteen years. After the completion of the initial fifteen years, companies can even request for another fifteen years of tax exemption. Additionally there are no import /export taxes for companies operating in the region.  In general, the custom duties are very low at 4 percentages, and there is virtually no, trade barriers , quotas, and restrictions on currencies,enabling Dubai to become a favorable trade destination. 

The following part of the blog will put some light on Dubai’s strength as an export/ re export center of some particular items:-

Tea: - off late Dubai is emerging as a strong tea re export center, owing to its geographical proximity with major tea producing nations and excellent ports with state of the art warehousing facilities. There are dedicated ware houses with facilities for blending and packaging of tea. Dubai accounts for around one fourth of global tea imports and re exports, primarily  to neighboring Middle Eastern and Central Asian regions. In order to facilitate tea trading, in 2005 DTTC (Dubai tea trading center) had been established by DMCC (Dubai multi commodities center). DTTC managed a total trade of 10.8 million Kg of tea in 2010, up from 7.5 million Kg, in 2009. India, Sri Lanka and Kenya are among the major partners of DTTC and together they account for around 65 percentages of tea trading done through it.  

                Fig 5: showing the annual trade of tea for DTTC and Dubai as whole in KG millions. (Source: Middle      East business intelligence, SME advisor, Khaleej Times)
g    
      
     Automobile: - Dubai is the major trading hub of automobiles and other transport equipments in the region. During 2009, on account of the global economic crisis, the overall trading of automobiles was hit hard, but in 2010 the market recovered. In 2010 the overall import and re export of automobiles is valued at US $ 5.45 billion and US $ 2.45 billion respectively. The emergence of Dubai as an automobile trading hub can be attributed to Dubai being a major re export center of automobiles to the MENA region. During the six year period from 2005-10, Dubai’s total import of automobiles is valued at US $ 33.75 billion. Iraq is the biggest re export destination followed by Iran, Libya and Saudi Arabia. Together these countries account for around 41 percentage of Dubai’s re export in the MENA region. In terms of major automobile suppliers to Dubai, Japan contributing 44% of the supplies leads the list, followed by USA, Germany, South Korea and UK. Together these countries constitute 88 % of the total import. (SME adviser, 2011) The following pie chart shows the major automobile exporting countries to Dubai: 
        
                         Fig 6: major automobile exporting countries to Dubai (Source: Dubai Chamber of Commerce) 
     
       Aluminum
     
A  Aluminum is one of the most widely used metals in the various industrial sectors such as engineering, construction, electrical, automobile etc. It is widely used by both developed as well as developing nations in the world. Dubai is evolving as a major aluminum exporting destination, supplying aluminum products to destinations like Pakistan, India, Iran, Morocco etc.  Dubai’s total aluminum export in 2009 was valued at US $ 650 million. (Dubai Chamber of Commerce, 2011)  

    Jewelries:
      
   Dubai is one of the biggest jewelry trading centers in the world, dealing in all kinds of jewelries- gold, diamond and silver.  Dubai is presently world’s 4th largest diamond trading hub with total amount of trade valued at US $ 35 billion. (Includes export, import and re export). In 2010 Dubai imported a total of 90 million carats of polished diamond, worth US $ 13.3 billion and exported 73.6 million carats of polished diamond, worth US $ 14.6 billion. It also imported a total of 50.4 million carats of unpolished diamond and exported 54.7 million carats of the same. The major trading partners for Dubai in diamond jewelries are India, Hong Kong, Belgium, Angola and Congo etc. (Israel diamond industry, 2011) Dubai is also a major gold export and re export center. Total value of gold traded through Dubai in 2010 was US $ 41.3 billion, up by 18% from the previous year. The gold imports increased by 1 % year on year to 707 million tones where as export were down by 8.1 % to 418 tones. Around 100 countries traded in gold with Dubai in 2010, India being the top trading partner followed by Switzerland. (Jewelry in Asia, 2011)

     
       Singapore as an export hub
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       The following part of the blog will analyze Singapore as an export hub.

       Economy of Singapore

   Singapore, a small island nation with five million residents in South East Asia, is one of the biggest success stories in Asia. After getting freedom in 1963, the tiny island state took strong initiatives toward industrialization and opening up of economy. In contrast to Dubai where oil played an important role in building up the economy, Singapore’s economy is built on technology and labor skills. During the time of 70's Singapore's focus on modern industries such as electronics, petrochemicals and precision machines coupled with foreign investment helped the tiny state to transform itself into an industrial nation. Its liberal economic policies, industrious and highly skilled workforce and other natural advantage such as vast seaports and strategic location helped it attract a huge amount of MNCs to have their base in Singapore along with large amount of foreign investments. From 1963 to present Singapore has recorded an average GDP growth of 7.9 %.

      Today Singapore is considered as one of the most liberal states in the world enjoying high per ca pita income, state of the art infrastructure and a robust economy. It had successfully diversified into services sector and   is the financial and export hub of South East Asia It is also considered as one of the most innovative, liberal and business friendly nations in the world where it takes only three days to start a business in, much lesser than the world average that stands at 34 days.

     Exports

     Singapore is one of the biggest export hubs of the world. Manufacturing coupled with export had played an important role in expanding Singapore's economy. In 2010 Singapore had done a total trade of US $ 661 billion, consisting of total exports of US $ 478.84 billion and imports of US $ 423.2 billion.(Ministry of trade, Singapore, 2011)  Major export items are petroleum products, food and beverages, pharmaceuticals, chemicals, electronics, industrial machines etc. Major import items are chemicals, electronic parts, petroleum, automobiles, food and beverages etc. Major export destinations are Indonesia, Malaysia, China, EU, USA, Hong Kong, Japan etc. The following pie chart shows the percentage wise break up Singapore's export to various nations in 2010. 

                   Fig 7: Percentage wise break up of major export destinations in 2010, Source: US  department       of     state  

      Major importing destinations are EU, Malaysia, USA, China, Japan etc. The following pie chart shows the percentage wise break up of various importing destinations to Singapore, for the year 2010.  

        Fig 8: Percentage wise break up of major importing to Singapore in 2010, Source : US department of State                       
     
Emergence of Singapore as a trading nation 

Brief introduction to economic growth since 1960

During early 60's Singapore was a distribution center for simple products in the neighboring region. During this period it was undergoing through a rapid growth of population along with high unemployment rate. This led the govt. taking reformatory majors for the economy and trade such as no restriction on MNCs, relaxing labor laws and immigration laws, providing incentives to industries, which eventually resulted in transformation of Singapore into an export oriented industrial state. Reformatory measures coupled with the arrival of MNCs and emergence of Singapore as financial hub helped successfully transforming Singapore into an export oriented, highly industrialized state. In shaping up the growth trajectory of Singapore MNCs had a very crucial role to play. By 1981, though MNCs accounted only 16.7 % of the total companies involved manufacturing sector, they were responsible for 42.8 % of total employment, 55.9 % of the total output and 67 % of export. Direct export to total sales was 73 % for foreign firms while 26.5 % for local firms.
Singapore's initial focus was on labor incentive manufacturing, but eventually economy was restructured to pave way for high skill and technology based industries. Govt. played an important role in economic re structuring by executing steps such as giving tax incentive for research and development, providing capital assistance etc. 

 
  Growth of Exports (1960-80)

During 1960, trade in Singapore consisted of re export of primary commodities like rubber, palm oil, coconut etc and distribution of manufactured goods to the neighboring states. In 1960 total amount of re exports was ten times higher than the domestic export. Over the period of time this trend started getting reversed and in 1974, for the 1st time total domestic export was more than the re export. From 1960 to 1980, the value of percentage of total export decreased drastically for products like wood, rubber, food, beverages, tobacco etc (Even though there was a reduction in the percentage of total exports, the absolute value of export increased for products like, food, beverages, rubber etc.); where as it increased exorbitantly for products like chemicals, petroleum, electrical machineries. The percentage of total export remained constant for paper, furniture, non electrical machineries etc. where as a very moderate increase was registered for non metallic minerals and metal products. There had also been a paradigm shift in export destinations of Singapore. From 1960 to 1980, the percentage of export to developed countries increased from 4% to 45%, where as for developing countries it decreased from 96% to 52 %.( a part of this can be explained from the fact that many of the neighboring economies like Malaysia, were growing fast, there by depending less on Singapore for their import requirements.)  

Growth of Exports (1990- present)

By 1990, Singapore was among the most vibrant economies of the world. As an economy it had successfully transformed itself from a low skill, labor intensive economy to a, high skill, high technology and high value based one. Blessed with a burgeoning financial sector, it was an ideal export destination and a haven for foreign investors and MNCs. The paradigm shift in its economy was well reflected in its export structure also. From an export destination of labor intensive, low value products such as palm oil, textile, leather products, it had been transformed into an export hub of high value, high technology and capital intensive products such as , petrochemicals, precision machines, pharmaceuticals etc. During the 90's, lots of FTAs (Free Trade Agreements) were signed between the govt. of Singapore and various other trade partners such as USA, Japan etc. This resulted in higher profitability in the form of fewer tariffs along with better market access for the exporters in Singapore. 

 Singapore VS Dubai: as trading hubs
   
The following part of the blog will compare Dubai and Singapore as trade hubs, across various parameters such as strategic location, economy, ports etc, and based on this will score them in a scale of 0 to 5. Based on secondary resources, it will also try analyzing their future strength and will do a separate scoring for it. The following figure compares Singapore and Dubai in terms of their exports.
         Fig 9: Comparison of annual exports of Dubai and Singapore, Source: Dubai chamber of commerce and Ministry of trade and industry, Singapore, annual statistics 

 At present there is a huge difference between Singapore and Dubai, with Singapore enjoying almost eight times the export of Dubai. But Dubai has ambitious plans to leapfrog itself from a regional trading hub to a global one and Singapore can be the source of some great insights, helping Dubai in its endeavor. 

General Economic and Social Environment
The general economic environment is very essential for the success of a trading hub. There will be three sub categories under this- economic growth, physical and IT infrastructure and social infrastructure.

Economic growth: A stronger economic environment ensures; liquidity for business, ease of establishing and doing business, investments in infrastructure etc. Both Dubai and Singapore are economically well off, enjoying a high GDP growth and per capita income.  The following figure does a comparative analysis of GDP growth of Dubai and Singapore.

The given figure shows Dubai’s vigorous growth in the early phase of 2000. This was the period when Dubai showed exorbitant growth, leapfrogging many of the fast growing economies in the world. By the 2nd phase of the decade growth had been very moderate for both the economies, due to global economic slowdown. Dubai has also been hit hard due to real estate bubble burst in the given period.  

Infrastructure: - Both the cities have great infrastructure. Huge investments have been made by the respective governments in developing physical and telecommunication infrastructure. Both enjoy well developed transport facilities, state of the art road networks, wide range of hotels and resorts, high internet and telecommunication penetration etc.

Social environment: is another area, very significant for profiling a trading hub. A vibrant social environment helps in attracting a wide range MNCs and individual talent from all across the globe, which is very essential for the success of a trading hub. Both Dubai and Singapore have very vibrant and cosmopolitan culture, attracting a huge expatriate population and a wide range of MNCs. In order to judge them more precisely on physical infrastructure and social environment, the Mercer- Quality of living worldwide will be used. Mercer’s quality of living survey is released annually comparing 221 cities across 39 criteria- safety, education, hygiene, health care, culture environment, recreation, socio-political stability, public transportation etc. Cities are scored with respect to New York which has a score of 100. The following table shows the position of Dubai and Singapore along with some other major cities of the world, in the Mercer quality of living survey. 

 
Source of data: 2010 Mercer Quality of living survey, available at < http://www.mercer.com/press-releases/quality-of-living-report-2010 >
Based on Mercer’s ranking Singapore ranked 28 definitely has a considerable edge over Dubai, ranked 75.

On the Basis on the GDP growth rate (where both the cities are fairly at same level) and Mercer’s ranking, Singapore and Dubai had been allotted a score of 4 and 3 respectively. 

  Strategic location

 Both Dubai and Singapore enjoys great strategic locations and are located in the midst of economically well off geographies; Dubai in the midst of rich gulf states and Singapore in the midst of South East Asian tigers. Now the following table will compare distance of Dubai and Singapore from some of the major nations/ geographies of the world.

 Table 2: Distance of Singapore and Dubai(both air and sea) from major economies/geographies 
          Source: http://www.portworld.com/map/, timenddate.com

It could be seen from the table that other than some of the South East Asian locations and China, Dubai has an edge over Singapore in terms of both- aerial distance as well as distance via the sea. Hence Dubai gets a score of 5, whereas Singapore gets a score of 4.

Logistics

Another important parameter deciding the strength of a trading hub is its logistic system and the volume of cargo, which it can handle. Though both Singapore and Dubai have strong air and sea logistic facilities, Singapore seems to have an edge on Dubai in terms of resources and the volume of cargo it handles annually. Singapore port, a term used for the collective ports and terminals situated in Singapore, is one of the busiest ports in the world. In terms of TEUs it is the world’s busiest port handling 28.4 million TEUs in 2010. (According to a latest report published by Shanghais Municipal Corporation, Shanghais has surpassed Singapore as the busiest port, handling 29.05 million TEUs, annually) On the other hand the Jebel Ali Port, the main port based in Dubai, has a strong regional significance, but at a present capacity of 11.6 million TEUs in 2010, it is far behind the ports of Singapore and China. The following figure will do a comparative analysis of Jebel Ali port and Singapore port, over the past few years. 

Fig 11: Comparative analysis of Singapore ports and Jebel Ali port in terms of million TEUs

Singapore is slightly behind Dubai, in terms of air freight. Its Changi airport is served by 17 freight carriers, connecting Singapore to 60 destinations across 30 countries. It has an annual capacity of 3 million tones and had handled 1.8 million tons of cargo last year, against 2.2 million tons handled by Dubai International Airport. Over all on account of much higher annual capacities of its port Singapore has a considerable advantage over Dubai, in logistics and hence a score of 5 had been given to Singapore and a score of 4 had been given to Dubai.

Govt. Policies and Ease of doing business 

An area of great significance can be the govt. policies of a place. Govt. policies in the form of custom duties, tax benefits, and tariffs should be liberal enough to facilitate trade in a geographical location. Singapore is one of the most liberal and open economies in the world. The tariffs are almost negligible, while it has signed a plethora of FTAs with countries- USA, Japan, Jordan, European countries such as Norway, Switzerland, China, GCC countries etc. Though it does not have zero percent income tax as Dubai, but has a very competitive tax regime. The corporate tax is capped at 17% and personal income tax at 20%, with no tax on the 1st US $ 16, 350 of income. Dividends are not separately taxed. It has very few excise and import duties. Excise duties are charged on tobacco, liquor and petroleum products where as import duties are charged on tobacco, liquor, petroleum and automobiles. As discussed earlier Dubai also has a very liberal trade policies in the form of free tax regime, low custom duty of 4% and almost no tariffs.
As much over all ease of doing business is concern Singapore is much ahead of Dubai. According to the survey “Ease of doing business” (an initiative taken by World Bank group, that ranks various economies on various parameters- ease of starting a business, getting construction permits, registering properties, getting credits, paying taxes, closing business etc) Singapore holds the 1st position. Dubai (UAE) has an overall 40 position. The following table gives rank of some of the prominent economies in the survey:

Table 4: Ease of doing business ranking of some selected economies

 
Source of data: Ranking of economies-Doing Business- World Bank Group. Available at < http://www.doingbusiness.org/rankings>
Based on performance of these two economies- for the parameter, govt. policies and ease of doing business- a score 5 had been given to Singapore and 3 had been given to Dubai.  

Overall Ratings

The following chart compares the score of Singapore and Dubai across all the parameters. 

Fig 12 : Comparative analysis of Singapore and Dubai across the given four parameters.  

 
From the chart it is evident that other than strategic location, Singapore has a strong edge over Dubai across all the parameters- General economical and social environment, logistics and govt. policies and ease of doing business. Singapore’s strength over Dubai can also be explained by the fact that as Singapore’s involvement with export goes much longer than Dubai. Singapore had been an exporting nation since 1960’s and since the city state was devoid of natural resources, the govt. paid huge attention to export and manufacturing sector. In contrast to this Dubai had been an oil rich state, with oil contributing more than 50 percentage of GDP till 1980s. During the time of late 90s, in the light of depreciating oil reserves Dubai started taking strong initiatives towards economic diversification.  Hence Dubai’s emergence as a regional trading hub is much recent phenomenon. Though Dubai is still a regional trading hub, it has ambitious plans of transforming itself into a global trading center. Singapore with a much intense learning curve in this field can be a great role model for Dubai. The concluding part of the blog will discuss the way ahead for Dubai, as a trading center. 

Recommendations for Dubai

 Dubai is seeking huge investments in transforming itself into a global export/import center. Not only is the Emirate taking strong steps to market itself as a global brand, but also investing hugely in  up scaling its existing capacities. The following part of the blog will be discussing few areas, where Dubai can take strong steps to escalate its status

Boosting of domestic export

Dubai is still, more of a re export center. Out of the total export of US $ 58 billion in 2010, re exports at a value of US $ 40 billion accounted more than 2/3 rd of exports. In contrast to this Singapore has a very healthy mix of export and re export. The value of export in 2010 was US $ 478 billion and re export was US $ 230 billion. In order to become a global trading center Dubai needs to add on upon its existing manufacturing capabilities. Even during 60s Singapore itself was a re export center, but sooner with the help of strong govt. initiatives it developed a strong manufacturing sector, thereby boosting domestic trade. Dubai needs to undergo same sort of transition. 
Signing more FTAs

In contrast to Singapore that has a wide range of trade partners ranging from Australia, USA, EU to neighboring nations such as Indonesia, Malaysia etc, Dubai’s trade is mostly restricted to the MENA region and neighboring India. Dubai needs to diversify its current portfolio of trading partners by signing more FTAs with nations all around the globe.  
       
 Dubai can become the next Oil trade Hub

According to an analysis done by Reuters, in the midst of new oil refineries coming in Middle East and neighboring India, Dubai can see a surge in oil trading. Strategically located in Middle East and having extra oil storage capacity that Singapore lacks, Dubai can even surpass Singapore in ten years time. By 2012, petroleum output is expected to increase to 9.6 million barrels per day, taking export to 3.1 million barrels a day. Though this surge can surely influence Dubai’s profile as a trading hub, much depends on Emirates capability to bring in more transparency and strong regulations and financial instruments. Oil traders need sophisticated hedging instruments to protect their cargo, but such instruments are almost absent in the Middle East region. Hence Dubai need to take pro active steps in this direction. (Reuters, 2010)                     
      
Dubai is presently undergoing through an exciting phase in its transformation from an oil rich gulf state to a diversified economy. Dubai started its economic diversification in the late 90s and so far its efforts have paid off well. It had made remarkable success in tourism, trading, real estate etc. But there are still scopes for lot of changes. So far in a decade time it’s the leading trading hub of an oil rich and geo politically significant region. Becoming a global player requires an all new set of games and Dubai seems ready for the challenge. Dubai’s maneuver in the form strong investments in its branding, port and airport expansion, economic diversification and industrialization signals about its great ambitions. Much depends on how things will take turn in the coming time. The next two decades will tell about this.           
  

 
References
1>                Emirates247.com, 2011, Dubai chamber member trade up by 15.2 %, available at http://www.emirates247.com/business/economy-finance/dubai-chamber-members-trade-up-15-2-in-2010-2011-01-08-1.339369
2>                 Khaleej Times, 2011, Dubai’s Economy is robust, available at < http://www.khaleejtimes.com/DisplayArticleNew.asp?col=&section=business&xfile=data/business/2011/June/business_June400.xml>
3>                 
4>                Container-transportation.com, 2009, available at < http://www.container-transportation.com/largest-container-ports.html>
5>                Khaleej Times, 2010, Dubai airport, a leading global aviation hub, available at < http://www.khaleejtimes.com/DisplayArticle09.asp?xfile=data/business/2010/September/business_September412.xml&section=business>
6>                Dubai chamber of commerce, May 2011, Challenges and prospect of UAE Aluminum market, available at http://web.dcci.ae/LibNewsLetter/EN/EN_May11/EBmay11.pdf
7>                Israel diamond industry, Dubai’s diamond trade surge to 35 billion US $, available at < http://www.israelidiamond.co.il/english/news.aspx?boneid=918&objId=9231>
8>                 Jewelry in Asia, 2011, Dubai gold trade up by 18 %, available at <http://www.jewellerynewsasia.com/en/News/details.html?id=236>
9>                Ministry of trade and industry, Singapore; 2011, annual statistics, available at http://app.mti.gov.sg/default.asp?id=725
10>            Reuters, 2010, Dubai: trade hub status has potential to grow, available at < http://in.reuters.com/article/2010/09/27/us-emirates-products-trade-analysis-idUSTRE68Q2ZU20100927>