Tuesday, May 25, 2010
Image Consulting for Abahy Deol
PROS:-He is the deol with a difference, smart ,suave & stylish. He might not be considered conventionally very good looking but is definitely charming and enjoys a strong brand value among the intelligent audiences .He has a large female fan following too and is considered as someone really cute by his female fans .Known for delving into unknown territory Abhay is never worried of underplaying his character if the script demands .He is someone who is equally comfortable playing various different characters be it an arrogant alcoholic in Dev D , the smart yet emotional thief of Oye Lucky Lucky Oye,or the young lover of Socha na tha .
Bollywood where generally actors are not very well read and well aware he is an exception, reads extensively and had good knowledge of lot many stuffs other than acting , is quite active for social causes & had even lectured at Stanford University .With Dev D this talented actor has also tasted some commercial success & has shown that along with artistic credentials he also holds commercial potential .
CONS: - Though considered as a talented actor he is yet to feature in some A- grade main stream flick as a solo hero .One must understand that India is a country where not too many audience have knack for intelligent films, so until unless one doesn't give hits with the main stream cinema he or she is not going to be a super star. The same might happen with Abhay deol . So far he is considered for his off beat roles and if he keeps on maintaining the same image it might happen that in spite of having commercial potential he might not get roles in main stream films .He does a less no. of films & his fans often complain that they have to wait a lot to watch him, he is quite media shy and is not very active in media especially in off line one .In the author's point of view he doesn't also have a very impressive voice , his low pitch voice sometimes becomes a misfit in the kind of tough roles he does .
FUTURE STRATEGY :-Abhay deol is right now in a wonderful phase of his career where not only has his talent well tested but has also tasted a bit of commercial success .It's natural that a lot of offers would be coming his way , so rather than being choosy he needs to grab this opportunity and must sign a few good no. of films .Secondly he is venturing into production which not be a very good desicion at this stage of time, film production is quite a cumbersome task that often consumes a good amount of time and energy and there is no guarantee of the end result as well, so rather than production what the author feels is that this is time where he should focus more on acting & should atleast do 3-4 films a year. There is no intelligence in making your fans wait for so long .Film production can be taken in the nearby future after establishing yourself as a big name in bollywood .As much the kind of cinema he chooses then surely he is not made for typical bollywood masala film where you don't need to bring your brain along with you to the theatres ,but still there will be a lot of scope for him in the main stream cinema from where he can easily deliver 3-4 films a year.He can surely try for genres like good rom-coms,political thrillers, suspense thrillers, psycho thrillers satirical comedies, book adaption( other than rom coms & political thrillers he has done others so far but on a small scale, he needs to scale it up).As much film makers are concern then he can surely work with the likes of Farhan Akhtar, Anurag Kashyap, Sudhir Mishra, Milan Lutharia, Prakash Jha,Dibankar Banerjee,Raju Hirani, Ram Gopal Verma along with a lot of new comers who are ready to challenge the conventions of the Main stream cinema and can yet deliver hits .Along with this he really needs to expand his visibility in the media, needs to sign more endorsements ,just one LG add is not sufficient, can very well endorse products like electronic gadgets,aparels,fmcg items, cars(not bike),tourism, watches, NGOS, can even try his hand in beverages, alcoholic drinks etc( but should avoid cigarettes & strong beer ).
To sum up what the author will like to sum up is that Abhay is an actor who definitely enjoys a decent amount of fan following, who has so far received no negative branding and there is a large mass of audience who have positive thought for him but can still not be considered as an ardent fan base . It's here where Abhay really needs to work upon,he must understand that there lies a potent base that can be easily converted into a fan following, only thing that needs to be done is that increase the visibility amongst them with the help of more no. of big banner flicks which are marketed well , more media presence and more endorsements .
In the end on behalf of the whole "MANAGEMNET GURU” team the author will like to wish Mr. Abhay deol a very successful career and hope he touches new skies in all the dimensions of his life .