Friday, December 18, 2009

Pricing strategy:What differentiates leaders from folllowers


When it comes to pricing it's product or service there are few parameters that differentiate the leaders from the followers leaders from the followers, where as a follower designs it's pricing strategy on guts feeling a leader thinks of various factors and does a fair amount of mathematical calculations before coming up with a price. The various parameters are:-


• Face to face research

• Survey based research

• Telephonic research

• Competitor’s analysis

• Price sensitivity measurement When it comes to design a pricing strategy there are few parameters that differentiates the

• Activity based costing

• Break even analysis

• Economic value analysis

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