1. General Bottom Line /Economic Bottom Line/Economical Sustenance:-A new product,or strategy makes no sense if it cannot make profit.It has to economically sustainable.
2.Social Bottom Line/Social Sustainability:-It is very essential for a business that it should be socially sustainable and shouldn't create nay social unrest in the long run, because not only economic stability but also social stability is important for a business to run smoothly in long run.
3.Enviromental Bottom Line/Environmental Sustainability:-In the present context along with socio economic sustenance environmental sustenance is also essential ,today natural resources are getting depleted at a very fast rate ,hence for the survival of a business it is essential that it has to be used in a very judicious way,Long term sustenance of a business can never be guaranteed if the business is at logger heads with the environment. Thus environmental sustainability is as important as socio economic one.
REFERENCE:-a)THE INTERNATIONAL GUIDE TO MANAGEMENT CONSULTANCY.
b)www.fotoserach.com
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