Management Guru

The concepts of marketing applies everywhere and Bollywood stars are no Exception, your success as an actor depends heavily on how well you...

Couple of months back in my college there was an event organized that dealt with the idea of branding India, the main objective of the eve...

This might look weird in first go but social networking sites like orkut and face book can be used as a wonderful tool for judging and a...

Introduction :-Industrial relationship is a field which basically deals with the relationship between the management and work force. like a...

When it comes to pricing it's product or service there are few parameters that differentiate the leaders from the followers leaders fro...

The words business and bottom line have always been synonymous, the word business makes no sense without bottom-line but in the present tho...

We often come across the word management consulting, so what is it exactly? Management consulting is the act of providing expertise to a cl...

Marketing and branding has always undergone changes from time time. There was a time of 70's when the idea of marketing mix was develop...

Competitive strategies in business and wars have always shown resemblance; if closely looked most of the business warfares take its insp...

The rule of 250 is a wonderful networking cum selling strategy, it stipulates that while you are dealing with one customer you are in reali...

The puppy dog ploy is a life saving strategy that any start up needs to follow in its initial days,As illustrated by the name this stra...

Judo strategy is written by David b. yoffie and Mary kwak and is published by Harvard business school press. The book basically talks of th...

One of the very intelligently designed as well as simple advertisement campaign that had always fascinated me is the uncola campaign by th...

Well what do you really understand by commodities,according to wikipedia A commodity is some good for which there is demand, but which is ...

Often we come across the term brand,from automobile,tv sets to  jeans we wear we hear this word.Even most of us have our own personal favo...