Management Guru

Marketing and branding has always undergone changes from time time. There was a time of 70's when the idea of marketing mix was develop...

Competitive strategies in business and wars have always shown resemblance; if closely looked most of the business warfares take its insp...

The rule of 250 is a wonderful networking cum selling strategy, it stipulates that while you are dealing with one customer you are in reali...

The puppy dog ploy is a life saving strategy that any start up needs to follow in its initial days,As illustrated by the name this stra...

Judo strategy is written by David b. yoffie and Mary kwak and is published by Harvard business school press. The book basically talks of th...

One of the very intelligently designed as well as simple advertisement campaign that had always fascinated me is the uncola campaign by th...

Well what do you really understand by commodities,according to wikipedia A commodity is some good for which there is demand, but which is ...

Often we come across the term brand,from automobile,tv sets to  jeans we wear we hear this word.Even most of us have our own personal favo...