Sunday, December 9, 2012

Digital Media and Strategic Analysis of Football Clubs in Qatar


Foottball is very popular in Qatar, with large number of clubs located across various regions such as Doha, Al Rayyan etc. In the next ten years Qatar will be conducting the biggest Football event, the world cup in 2022. Govt. is seeking huge investments to develop state of the art infrastructure. Preparations for World Cup 2022 coupled with a young demographics and high per capita income will further boost the popularity of the game.

Keeping all this in mind the article has been prepared. The purpose of the blog article is to provide across the spectrum analysis of Football clubs based out of Qatar. The information in the report could be used to consult Football clubs devising their digital strategy besides managing their brand image and sponsorship deals as well. Findings in this report were drawn from online resources such as club websites, sponsor’s websites, club social media pages, web analysis tools such Alexa, local newspaper websites and other Football related websites and blogs.

1.0 Qatar: a brief introduction
Economy
Qatar is one of the richest nations in the world. The small gulf state with a population of 1.8 million has been blessed with immense amount of petroleum resources. The overall current GDP is 182.98 Billion USD and per capita GNI (Gross national income) is USD 80, 440.
As a part of its long term strategy Qatar is diversifying its economy into other alternate areas such as tourism, sports, real estate etc.

Fig 2: growth of internet penetration in terms of percentages of population for Qatar. Source: World Bank.
                            Fig 1: GDP growth rate of Qatar. Source: World Bank

Qatar: Demographics
The estimated population is around 1.8 million, with population skewed towards the younger population. Around 22 percentages of population is aged below 14, whereas more than three fourth of the population is aged between, 15 and 64. Only 1.5 percentages of population is aged above 64. The median age is 30.8- 32.9 for males and 25.5 for females. Qatar also has a very high urbanization rate with 96 percentages of inhabitants living in urban area.

Qatar: Mobile and Internet Consumption
High GDP growth rate and per capita income coupled with a young population has resulted in high mobile and internet penetration for Qatar. According to World Bank, it is estimated that around 81.6 percentages of population have access

Fig 2: growth of internet penetration in terms of percentages of population for Qatar. Source: World Bank.

Internet is primarily used in Qatar for social networking and connecting with friends. According to a survey conducted by Bayt.com and YouGov, 94 percentages of respondents have a Facebook account. 72 percentages of respondents spend more than three hours online. Other important activities include watching video clips and listening to music.  

According to Qatarisbooming.com, Qatar’s mobile penetration stands at 182 percentages, compared to the world average of 76. Qatar is seeking huge investments in the ICT infrastructure.

Qatar: Sports  
Qatar is transforming into sports capital of Middle East. It has made huge investments in developing state of the art sports infrastructure.
Its efforts in transforming into a sporting hub of international repute, paid off in December 2010, when it was declared that World Cup 2022 will be conducted in Qatar. In the coming years, the gulf state will be seeking huge investments to develop state of the art stadiums, hotels and infrastructure. Qatar is also hosting Hand Ball World Cup 2015. In the recent past it has organized Asian Games 2006 along with international level annual Tennis, Golf and Motor Race events.  It has also bid unsuccessfully for Olympics 2020
Basic Observations

Some of the basic observations that has been observed are-
a)      Clubs are cash rich in Qatar and most of them have a healthy mix of local as well as foreign talents- both in sporting as well as managerial work force.

b)      It appears that many clubs may not have a very clear sponsorship strategy in place. It can be assumed from the fact that, many clubs do not feature the name of their sponsors on their website. Neither much about the sponsors can be gathered from the internet.

c)      Newer forms of media such as web, mobile and social media are transforming the existing media space. For countries like Qatar, young demographics coupled with high internet and mobile penetration further intensifies the significance of newer media. It appears that some clubs are still not aligned well with web, mobile and social media platforms. This can be partly explained from the fact that many of them are missing out on using polls, forums and shopping carts in their websites. Many clubs do not have focused social media strategy. Also there could be lot of other innovative techniques used such as QR codes, which can help engage fans better with the help of mobile platforms.

d)     Many of the clubs do not have bilingual websites. It may be difficult to understand, as Qatar has large number of expat population. Also as many clubs want to have international standing in near future, having website in English is unavoidable.

e)      It calls upon the some clubs to use more and more corporate social responsibilities in the form of health and fitness awareness programs for the local populace. This will help them engage better with the local populace. Also CSR should be well represented on the club website.
Image Credit: 2014rioworldcup.com

12 comments:

  1. I've learn several excellent stuff here. Certainly price bookmarking for revisiting. I wonder how a lot effort you set to create one of these excellent informative website.
    My blog post samson review

    ReplyDelete
  2. Hey there I am so glad I found your website, I really found
    you by accident, while I was researching on Digg for something else,
    Nonetheless I am here now and would just like to say
    many thanks for a tremendous post and a all round exciting
    blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have saved it and also included your RSS feeds, so
    when I have time I will be back to read a great deal
    more, Please do keep up the awesome b.
    Also visit my blog : golden virginia tobacco

    ReplyDelete
  3. Encounters Nepal Dot Com is an ethically governed and environmentally aware Trekking & Adventure Tour Operator. The company exists to promote and share with others the diverse geographical beauty as well as the cultural wealth of our homeland, Nepal, as well as that of some of our neighbours, such as Tibet and Bhutan. Predominantly, it is the mighty Himalayan ranges that attract visitors from all over the world to Nepal. Upon arrival, guests to our country are then also captivated by the interplay of the majestic mountainous landscapes with the overriding hospitality of the Nepali people. Our rich spiritual life and our many vibrantly joyous customs are born of the melding of the Hindu and Buddhist cultures which have co existed here side by side for centuries. This adds a mystical dimension to most travelers’ experiences in Nepal. It is this interplay of magnificent landscapes, of friendly and welcoming people from many different ethnic backgrounds and the complex, beautiful overlay of religious rites and cultural practices that make a sojourn in Nepal a life – enhancing, sometimes even life changing, experience for all.Our company is proud to be able to show overseas visitors all facets of our beautiful land, through stunning mountain treks, at both lower and higher altitudes, depending on our guests’ interests and their physical capacities, to wild life safaris in the Terai, on the plains or rafting on mighty rivers.We stand proud knowing we act at all times as an ethical and compassionate employer of local staff and our company is also involved with local conservation organisations and environmental agencies in order to preserve the natural wonders with which Nepal has been blessed
    Trekking in Nepal
    Everest Base Camp Trekking
    Annapurna Circuit trekking
    Upper Dolpo trekking
    Manaslu Circuit trekking
    Kanchenjunga base camp Trekking
    Mansarovar Kailash Shiva Parbat Yatra

    ReplyDelete
  4. Mountain Mart Treks & Expedition (P) Ltd., a well-known government licensed Trekking and Travel Company in Nepal, The Company organizes- adventure tour packages for individuals and groups traveling to Nepal, Tibet, Bhutan & India. The company consists of highly professional team.
    who has 15 years experience in organizing outdoor activities such as heritage/ culture and pilgrimage tours, trekking, peak climbing, mountain expedition, whitewater rafting, jungle safari, and many other adventure activities in the Himalayan destinations. Each trip is beautifully crafted, meticulously organized and delivered with professionalism and enthusiasm. The young and energetic team of Mountain Mart Treks & Expedition (P)Ltd.is well trained, licensed, locally handpicked and educated. The company has its own reputation in the local as well as international travel market for its ground-breaking itineraries, reasonable prices, knowledgeable and caring guides, excellent equipment and more than fifteen years experience in travel tourism industries.

    poon hill sunrise trek
    everest three pass trek
    Annapurna base camp trek
    Evererest base camp Trek
    peak climbing in Nepal
    jungle safari in Nepal
    sight seeing
    gosaikunda helambu trek
    mountain flight
    adventure trekking in Nepal

    Mountain Mart Treks & Expedition Pvt. Ltd.
    Cell No.: 00977 98510 82484 (Dolakh)
    Phone No.:00 977 1 4700971 Fax: 00977-1-4701278
    Email : info@mountainmarttreks.com
    Email: mountainmarttreksnepal@gmail.com

    ReplyDelete
  5. thanks for sharing this information. this information such as a very nice and good blog. Dubai nightlife | Bars & Clubs in Dubai | Club in DIFC

    ReplyDelete
  6. Are You looking for Trekking in Nepal? If you haven't, then you're

    seriously missing out! Not solely is it a fine looking journey, however it additionally Journey Nepal Adventure

    Leaking. The land of the Himalayas, Nepal presents wonders that area unit breath-taking. From the chain of

    mountains landscapes to the wealthy cultural attribute, trekking in
    Nepal
    is really a wonderful deed. Visit lovely ethnic chain of mountains settlements and villages. visit

    destinations at beautiful watercourse valleys harbouring distinctive terrains. Walk on winding trails passing

    through heavenly alpine forests and inexperienced pastures. Trekking in the Himalayas may be a marvel that's

    undeniably awe-inspiring! Best Trekking in AgencyNepal holidays

    square measure fearless leisure pursuits for people that need some ‘real fun’ in their hard-earned break. Trekking

    and hiking, a journey on foot to mountainous areas are analogous to hiking, except treks cowl a bigger distance.

    The Kingdom of Nepal offers a spread of each technical and nontechnical walks across its fantastically numerous

    tract. because of its growing quality among hikers and trekkers, the Kingdom of Nepal at this time is witnessing a

    boom within the business enterprise trade for trekking and hiking. The Journey Nepal Adventure is SmallBusiness

    Trekking Agency in Nepal, which is Self Guide and Tour Operator has Been setting Local Running Trekking Company in Nepal. All Professional and Mountaineering Staff and

    well Training Base Himalayan kingdom of Nepal.Are You Looking For

    Best Trekking Agency in Nepal
    Journey Nepal Adventure Pvt. Ltd. is government register agency (licensed
    Mountain Guide team) in the Nepalese Himalayas Ranges… After working 10 years (since 2008) on the tough trails for

    several years as a mountain staff crew, and working so hard to develop our fluency in English languages, We became

    a guide in the year 2008 to 2016. We have spent the past 10years as a professional Himalaya trekking guide, working
    for several Popular Trekking Company in Nepal; we

    have now decided to work as an independent guide and self-leading to provide all our national and international

    clients, who like to enjoy their Himalaya trekking holidays tour with us (http://www.journeynepaladv.com)

    ReplyDelete
  7. Why do you like to select Everest Base Camp Trek?
    The Everest Base Camp Trek is one
    among the foremost illustrious trekking adventures within the world. It’s

    a grand journey that takes trekkers from the low-lying hills of Nepal to

    the bottom Everest Base Camp Trek of the world’s tallest crown. It’s of

    no surprise per se that individuals from all components of the world

    visit Nepal to endure this exploit. The trek’s quality is additionally

    well-deserving because the journey presents wonderful highlights and

    options that capture the verify the essence of Nepal’s range of mountains

    life and topography. From the made Sherpa culture to the cerulean shadows

    of the mighty Everest range, the Everest Base Camp Trek of is an escapade

    that you just mustn't miss out on! Here is a unit high of seven reasons

    why you must do the Everest Base Camp Trekking in Nepal.
    Best Thing to do Everest Base Camp Trek?
    Many of you will suppose that Mt. Everest Base Camp Trek
    is simply a trek wherever you keep company with a tent and reach the

    double summit. However, it's not equivalent to
    your thinking. Besides, there is a unit of various different things that

    one will do and collect experiences and
    recollections.Everest Base Camp is that the finish place of the EBC Trek.

    There is a unit, several different teams, preparing for the Mt. Everest
    Expedition. You’ll be able to visit the realm around the Base Camp and

    meet many folks from around the world with totally different

    nationalities and share the expertise that you just have collected

    whereas reaching the bottom Camp. Similarly, with the recent occasional,

    one will fancy observance the avalanches returning down the mountains
    and consider the mountain chain ranges.Everest Base Camp area Explore Sherpa repository Bordered by

    Mount Thamserku within the east of Namche, there's Sherpa repository

    additionally known as Sagarmatha park repository. You’ll be able to

    explore the repository and take the image of a freshly created sculpture

    of adult. many of trekkers are the thing for Mani
    Rindu Festival too. because of that festival ceremony at Tengboche

    Monastery and for a week. The Tengboche
    The monastery is Biggest and old gompas in the Khumbu region. the Route

    is On the of Everest Base Camp Trek. from Tengboche
    also can see Mt Everest, Lhotse, Nuptse, Amadablam and Thamserku him. so

    if have a chance in your life try to be
    there once and get your holidays in Nepal.

    ReplyDelete
  8. 14 Days Manaslu Circuit Trek high light trekking route in Manaslu Trekking Packages, and magical

    beaten track of hidden Valley Manaslu Larke La Pass 5150m. After Annapurna Circuit Trekking Most of Trekkers are thinking about the round Manaslu Trekking. The Manaslu Circuit Trek is

    restricted area of Special Trekking Path in Nepal and day by day Trekkers Demand increased and also develops lodge accommodation and foods. There is some option if some of trekkers

    has more holidays and want to see nicer Himalayan tropical villages Monastery and Trans Himalayan people they can select Manslu Tsum Valley Trek. That can make both destination

    combined Tsum Valley and Manaslu Base Cam with Lark La Pass. The Manaslu Trekking is little more expensive than others Trekking Routes, Because those trekkers who are interest to go

    Round Manslu Larke la pass or Manaslu Tsum Valley they have to buy four type of Trekking Permits as Manaslu conservation area of Project (MCAP), Manaslu Restricted Permit, Tsum Valley

    Restricted Permit and Annapurna Conservation Area of Project (ACAP).
    14 Days Manaslu Circuit Trek Start from Kathmandu to Arughat to Sotikhola by Public bus or Jeep

    and Trek to Machhakhola, Jagat, Filim, Deng, Namrung, Lho, Sama Gaun, Samdo, Larke La Pass, Bhimtang, Gho, Tilje, Dharapani and Drive to Besi sahar to Kathmandu. During this trip can

    get amazing Himalayan flavor with outstanding white Himalayan scenery which of eight top high peak Manaslu Expedition and Ganesh Himal, Singi Himal, Annapurna II, Annapurna IIII,

    gangapurna, Lamjung and Many Others Trekking Peaks. Everest Trekking Routes Selling 14 Days Manaslu Circuit Trek full board

    Packages Kathmandu to Kathmandu. If anyone interest can contact us directly thank you.
    Email: info@everesttrekkingroutes.com
    www.everesttrekkingroutes.com

    ReplyDelete